On 7th April 2011, Zagg announced that they would be partnering with Logitech in order to market, sell and brand their new Zaggmate Keyboard Case for iPad 2. This gives Logitech (along with Zagg) exclusive rights to distribute and market the Zaggmate. A successful partnership for both it can be argued, Zagg hope to take advantage of Logitech’s global brand and selling power.
Read Zagg’s press below:
“Logitech to Provide Manufacturing and Global Distribution for ZAGGmate™
SALT LAKE CITY–(BUSINESS WIRE)– ZAGG® (NASDAQ: ZAGG) (www.ZAGG.com) a market leader in innovative mobile device accessories, announced today they have signed an exclusive master license and distribution agreement with Logitech for ZAGG’s tablet computer accessory, the ZAGGmate™ case with keyboard.
“We have marketed the ZAGGmate case with keyboard as the ideal protection and productivity companion for the iPad, and now ZAGG is extremely well positioned to benefit from the worldwide demand for tablets,” said Robert G. Pedersen II, president and CEO of ZAGG, “This new relationship with Logitech allows us to dramatically expand our global market presence and scale manufacturing capabilities to meet future demand, while continuing to provide creative and superior solutions for consumers of mobile devices. Working together, our companies combine strong brand awareness and intelligent product design with manufacturing and logistics expertise, and worldwide distribution under the umbrella of the globally recognized Logitech name.”
Under the terms of the agreement, Logitech will manufacture and distribute the ZAGGmate case with keyboard, ZAGG’s tablet computer accessory, to their worldwide distribution channels, under the name Logitech Keyboard Case. Logitech products are distributed in over 100 countries worldwide through retail channels. ZAGG will retain the right to sell the ZAGGmate for both first and second generation iPad products on its website.
Since keyboard configurations vary by country, the Logitech licensing program permits ZAGG to provide a larger range of products to the global market, allowing ZAGG’s growth to keep pace with the overall demand for tablet computers. The agreement provides rights to manufacture and sell the products.
The ZAGGmate case with keyboard is a protective productivity companion to the Apple® iPad®. Made from aircraft-grade aluminum with a high quality finish, the patent-pending ZAGGmate matches the design, look and feel of the Apple iPad. The ZAGGmate case shields the device screen and provides drop protection, without adding bulk, and features a simple, innovative stand for viewing and typing in both portrait and landscape mode. The ZAGGmate case with keyboard includes a built-in wireless Bluetooth® keyboard that allows for fast, responsive typing and interaction with the iPad’s features. Both ZAGGmate cases designed for first generation iPad products received the CES Innovations 2011 Design and Innovations Award in 2010, and the ZAGGmate case with keyboard was named a winner of the Macworld Expo 2011 Best of Show Award. The ZAGGmates were launched in select national big box retail locations around the United States on Black Friday, November 26th, 2010, and shortly afterward began shipping to their online customers. The new co-branded version, the Logitech Keyboard Case is expected to be available as of today online at www.zagg.com for $99 and will soon be at other select retailers.”